Tanium – Dear CIO
This project is the result of a wonderful partnership with Director Tim Kiernan of 521Studies. He brought us on as his motion graphic design partner and we provided art direction as well as 2D and 3D animation. Tanium is a billion-dollar software company that needed to increase brand awareness among prominent CIOs. So, we created a powerful manifesto that spoke directly to their needs and positioned Tanium as a simple, cohesive solution to their extremely complex problems.
Remember, this, CIOs. If your business relies on fragmented fixes, it’s already in pieces. It’s not resilient. It can’t be.
Words to live by, indeed.
Motion Graphic Design Process
Every motion graphic design project we do at BIEN begins with creative exploration and styleframes. Once a look is chosen and the script is finalized, we move into storyboard development. On certain projects we start with hand-drawn rough sketches to make sure the visuals we’re exploring hit the mark. Then we develop the actual frames that get us one step closer to production. Here are some initial frames and sketches to give you an idea of how we work.