For The Fans

cel animation, soccer, futbol,

Instagram – For The Fans

When 3Q/DEPT and Instagram wanted to dive into the amazing fandom of the big game, they
called on us.

Our international team of futbol loving creatives worked closely with

3Q/DEPT to create a story full of color, inclusivity, and, most importantly, the game itself.

We studied all components of the game, from the technical plays to diving deep into players and how

they move. Additionally, For the Fans is the highest converting concept in Meta’s account, coming in at a whopping 12.67% of total global conversions. It also maintains the best CPA of their top 5 global concepts, in 20+ languages. Golaaaaazo!

Our Role
Visual concepting, design, Illustration, 2D, 3D, and cel animation, custom music, and sound design

Project Timeline
12 weeks

Project Style

For the Fans :60

Cel Animation Process

Versioning Process



Client: Instagram
Agency: 3Q/DEPT
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Kramer
Art Director: Carlos Alegría
Illustration and Design: Carlos Alegría, Ally Schuman,
Sam Bass, Siena Mae Allison, Kevin Kim, Renaud Lavency
2D Animators & Compositors: Chris Saez, Nico Piccirilli,
Sam Bass, Alejandro Imondi
3D Animation: German Merlo
Cel Animation: Christine Le, Zak Tietjen, Bruno Curcino, Richard Plata, Thea Gronlund, Brittany Penn, Rosie Philipot
Custom Music/Sound Design: John Poon