Instagram – For The Fans
When 3Q/DEPT and Instagram wanted to dive into the amazing fandom of the big game, they
called on us.
Our international team of futbol loving creatives worked closely with
3Q/DEPT to create a story full of color, inclusivity, and, most importantly, the game itself.
We studied all components of the game, from the technical plays to diving deep into players and how
they move. Additionally, For the Fans is the highest converting concept in Meta’s account, coming in at a whopping 12.67% of total global conversions. It also maintains the best CPA of their top 5 global concepts, in 20+ languages. Golaaaaazo!
Our Role
Visual concepting, design, Illustration, 2D, 3D, and cel animation, custom music, and sound design
Project Timeline
12 weeks
Project Style
Commercial
For the Fans :60
Cel Animation Process
Versioning Process
BTS
Credits
Client: Instagram
Agency: 3Q/DEPT
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Kramer
Art Director: Carlos Alegría
Illustration and Design: Carlos Alegría, Ally Schuman,
Sam Bass, Siena Mae Allison, Kevin Kim, Renaud Lavency
2D Animators & Compositors: Chris Saez, Nico Piccirilli,
Sam Bass, Alejandro Imondi
3D Animation: German Merlo
Cel Animation: Christine Le, Zak Tietjen, Bruno Curcino, Richard Plata, Thea Gronlund, Brittany Penn, Rosie Philipot
Custom Music/Sound Design: John Poon