Getty Museum – 2-Minute Time Machine Series
The Getty is a world-renowned space for rare art, perched atop the Santa Monica Mountains. They don’t have problems convincing adults to visit. Teens and tweens? That’s another story. To convince the kiddos to come in, the museum tapped us to create a series called “2-Minute Time Machine”
to promote ancient art to an audience of middle-school-aged kids from diverse backgrounds. The Museum Director and curation team were sticklers for detail, so we had to ensure every design, every coliseum, every artifact was historically accurate. Research was critical.
Honoring different cultures starts with acknowledging their history.
Check out how we visually explored the origins of beards, writing and bread in three different episodes below.
Script revisions, visual concepts, design, illustration, animation, voice-over casting/direction, sound design.
6 weeks per video
2D Animated Explainer
Episode One: Beards
Episode Two: Writing
Episode Three: Bread
Client: Getty Museum
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Senior Producer: Alisha Hawkins
Art Directors: Carlos Alegría, Andrea Gendusa
Illustration: Carlos Alegría, Andrea Gendusa, Flor Tasso, Ally Schuman
Design: Sianey Montes de Oca, Hung Le
Animators: Carlos Alegría, Rocío Cognos, Hung Le, Andrea Gendusa, Alejandro Imondi, Deanna Reilly, Chris Saez, Sianey
Montes de Oca.
Research: Elena Dreyer, Ally Schuman
Sound Design: The Chicken