Meta – Let Me Explain
When Meta wanted to give people an exclusive look behind the scenes and show off their most complex tech, they called us. Together, we created a four-part campaign that mixed animation and live-action to deliver the feels while also showing off their speeds and feeds.
Doing live-action production in the middle of a pandemic was no easy feat. But by partnering with Only Today, and leaning into our InMoDe™ process, we developed a safe, efficient, and, yes, inclusive workflow.
We’re proud to be one of the first studios to implement Meta’s new illustration guidelines, using a combination of 2D, 3D, and cel techniques.
Live-action direction (with Only Today producing the shoots), Illustration, design, 2D, 3D, and cel animation, custom music, and sound design.
Six weeks per video
Episode One: Newsfeed
Episode Two: Vaccines
Episode Three: Policy Development
Live-Action Production: Only Today
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Hawkins
Art Directors: Carlos Alegria
Illustration and Design: Carlos Alegría, Andrea Gendusa, Flor Tasso, Ally Schuman, Sarah Jung
2D Animators & Compositors: Chris Saez, Alejandro Imondi, Vicente Ziegler, Carlos Alegría, Andrea Gendusa, Arley Cornell
3D Animation: Andrea Gendusa
Cel Animation: Alejandro Imondi, Elaine Lee, Carlos Alegría, Matt Everton
Video Editing: Camp Suntichotinun
Sound Design: The Chicken