Let Me Explain

Meta – Let Me Explain

When Meta wanted to give people an exclusive look behind the scenes and show off their most complex tech, they called us. Together, we created a four-part campaign that mixed animation and live-action to deliver the feels while also showing off their speeds and feeds.

Doing live-action production in the middle of a pandemic was no easy feat. But by partnering with Only Today, and leaning into our InMoDe™ process, we developed a safe, efficient, and, yes, inclusive workflow.

We’re proud to be one of the first studios to implement Meta’s new illustration guidelines, using a combination of 2D, 3D, and cel techniques.

Our Role
Live-action direction (with Only Today producing the shoots), Illustration, design, 2D, 3D, and cel animation, custom music, and sound design.

Project Timeline
Six weeks per video

Project Style
Integrated Campaign

Episode One: Newsfeed

Episode Two: Vaccines

Episode Three: Policy Development


Client: Meta
Live-Action Production: Only Today
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Alisha Hawkins
Art Directors: Carlos Alegria
Illustration and Design: Carlos Alegría, Andrea Gendusa, Flor Tasso, Ally Schuman, Sarah Jung
2D Animators & Compositors: Chris Saez, Alejandro Imondi, Vicente Ziegler, Carlos Alegría, Andrea Gendusa, Arley Cornell
3D Animation: Andrea Gendusa
Cel Animation: Alejandro Imondi, Elaine Lee, Carlos Alegría, Matt Everton
Video Editing: Camp Suntichotinun
Sound Design: The Chicken