Make it BIEN

Make it BIEN – InMoDe™ Research Lab

Make it BIEN is an internal research lab where we explore Inclusive Motion Design. Everyone at the studio comes up with ideas, we vote, and the most interesting projects get made.

Since InMoDe™ is a new field, we’re constantly learning and iterating. We don’t research styles. We research new ways to visualize the human condition.

The goal is always the same—to counter stereotypes and bring people together through good design.

Our Role
Concept, script, design, illustration, animation, sound design.

Project Timeline
4 weeks per video

Project Style


Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Elena Dreyer
Illustration: Alejandro Imondi, Carlos Alegría, Nico Piccirilli, Ally Schuman, Andrea Gendusa, Deanna Reilly, Salvador Padilla, Louis Wes
Animators: Alejandro Imondi, Deanna Reilly, Andrea Gendusa, Chris Saez, Ally Schuman, Carlos Alegría, Ricardo Mendes, Salvador Padilla, Hung Le
Research & Consultancy: David Jeffers
Sound Design: Quadriphonic