World Bank – Social Protection Campaign
Because of our expertise and interest in the global development space, The World Bank Group approached BIEN to translate dense 150+ page white papers into visual content that is relatable to a wide audience.
These white papers take years to develop and are often launched with much fanfare. As a studio, our goal was simple: to make the best damn videos ever created about social protection and risk-sharing policy.
If The World Bank is successful in changing policy in one country, our work could positively affect the lives of hundreds of thousands, if not millions of people. And that’s something we’re passionate about.
Concept, script, design, illustration, 2D, 3D, and cel animation, voice-over casting, and direction, sound design & music (stock)
Eight weeks per video
Animation One: The Future of Work
Animation Two: Economic Inclusion
Client: The World Bank Group
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Producer: Joe Montalbano
Scriptwriter: Brent Edwards
Art Directors: Carlos Alegría
Illustration: Carlos Alegría, Andrea Gendusa, Flor Tasso
2D Animators & Compositors: Carlos Alegría, Rocío Cogno, Hung Le, Deanna Reilley, Vicente Ziegler
3D Animators: Rocío Cogno, Hung Le
Sound Design: Sonosanctus + The Chicken