Facebook - Time to Cricket
For the first time, India was the sole host of the 2023 Men’s Cricket World Cup. DEPT and Meta approached us to create a performance marketing campaign that captures what cricket means, how it is celebrated by the people of India, and how Facebook helps bring the community together in this celebration.
To start, we had to become fast experts in the game of India. To do this, we also hired Indian illustrators and animators to offer their lived experiences and perspectives to make sure we authentically captured the culture and spirit of cricket. They advised us on many aspects in the piece including: the backgrounds and how to accurately represent the environment, how to draw delectable paddu, and the specifics and importance of gully cricket (or street cricket) to the community.
We also worked with our composer, John Poon, to record Indian musicians playing traditional instruments. This allowed us to weave traditional cultural sounds into the modern tracks. We combined 2D, 3D, and cel animation to bring the story to life.
Additionally, we paid special attention to our character development to ensure authenticity to enable viewers to see themselves reflected within the animation.
For the first time, India was the sole host of the 2023 Men’s Cricket World Cup. DEPT and Meta approached us to create a performance marketing campaign that captures what cricket means, how it is celebrated by the people of India, and how Facebook helps bring the community together in this celebration.
To start, we had to become fast experts in the game of India. To do this, we also hired Indian illustrators and animators to offer their lived experiences and perspectives to make sure we authentically captured the culture and spirit of cricket. They advised us on many aspects in the piece including: the backgrounds and how to accurately represent the environment, how to draw delectable paddu, and the specifics and importance of gully cricket (or street cricket) to the community.
We also worked with our composer, John Poon, to record Indian musicians playing traditional instruments. This allowed us to weave traditional cultural sounds into the modern tracks. We combined 2D, 3D, and cel animation to bring the story to life.
Additionally, we paid special attention to our character development to ensure authenticity to enable viewers to see themselves reflected within the animation.
For the first time, India was the sole host of the 2023 Men’s Cricket World Cup. DEPT and Meta approached us to create a performance marketing campaign that captures what cricket means, how it is celebrated by the people of India, and how Facebook helps bring the community together in this celebration.
To start, we had to become fast experts in the game of India. To do this, we also hired Indian illustrators and animators to offer their lived experiences and perspectives to make sure we authentically captured the culture and spirit of cricket. They advised us on many aspects in the piece including: the backgrounds and how to accurately represent the environment, how to draw delectable paddu, and the specifics and importance of gully cricket (or street cricket) to the community.
We also worked with our composer, John Poon, to record Indian musicians playing traditional instruments. This allowed us to weave traditional cultural sounds into the modern tracks. We combined 2D, 3D, and cel animation to bring the story to life.
Additionally, we paid special attention to our character development to ensure authenticity to enable viewers to see themselves reflected within the animation.
For the first time, India was the sole host of the 2023 Men’s Cricket World Cup. DEPT and Meta approached us to create a performance marketing campaign that captures what cricket means, how it is celebrated by the people of India, and how Facebook helps bring the community together in this celebration.
To start, we had to become fast experts in the game of India. To do this, we also hired Indian illustrators and animators to offer their lived experiences and perspectives to make sure we authentically captured the culture and spirit of cricket. They advised us on many aspects in the piece including: the backgrounds and how to accurately represent the environment, how to draw delectable paddu, and the specifics and importance of gully cricket (or street cricket) to the community.
We also worked with our composer, John Poon, to record Indian musicians playing traditional instruments. This allowed us to weave traditional cultural sounds into the modern tracks. We combined 2D, 3D, and cel animation to bring the story to life.
Additionally, we paid special attention to our character development to ensure authenticity to enable viewers to see themselves reflected within the animation.
No items found.
No items found.
.avif)
No items found.
No items found.
No items found.
No items found.
BTS Reel
BTS Reel
No items found.
No items found.
No items found.
No items found.
No items found.
Credits
Client
Facebook
Agency
DEPT®
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Associate Creative Director
Carlos Alegría
Senior Producer
Nicole Beyer
Illustration and Design
Carlos Alegría, Marco Cheatham, Daniel Amdemichael, Sonia Claudia Alexandrino Gomes, Felipe Fiori, Claudio Araos, Pasquale Garibaldi
2D Animators & Compositors
Chris Saez, Magali Garcia, Sara Litzenberger
3D Animation
Andrea Gendusa
Cel Animation
Aly Tain, Anna Taberko, Juan Nadalino, Ale Imondi
Cel Clean-up
Echo Wilson, Brittany Penn, Sameera Joshi, Juliana Gorgati, Ally Schuman
Custom Music and Sound Design
John Poon
Recording Engineer
Stephen Koszler
Musicians
Anwar Khurshid on Sitar, Pankaj Mishra on Sarangi, Ravi Naimpally on Tabla and Percussion
Cultural Consultant
Kruthi Hindupur Vasanthamadhave
.png)