BIEN - Total Meow
As lifelong gamers at BIEN, we asked ourselves a simple question, if we made a game, what would it be? Our cat-obsessed team didn't paws for a second. Total Meow, super obvs. Once decided, we dove headfirst into building a full go-to-market campaign for a fictional universe led by the irresistibly charismatic Captain Cat Cuddles. We developed the entire world of Total Meow from scratch, creating a full brand identity and the visual language that would shape every marketing touchpoint.
To introduce the hero and define the tone of the universe, we produced a logo, key art, hero trailer and promo package that brought Captain Cat Cuddles to life with cinematic personality and playful storytelling.The result is a cohesive, expandable launch ecosystem that positions Total Meow, A Captain Cat Cuddles Adventure as a vibrant game world ready for players, partnerships, and whatever future swashbuckling adventures the furry lil’ Captain sails into next.
As lifelong gamers at BIEN, we asked ourselves a simple question, if we made a game, what would it be? Our cat-obsessed team didn't paws for a second. Total Meow, super obvs. Once decided, we dove headfirst into building a full go-to-market campaign for a fictional universe led by the irresistibly charismatic Captain Cat Cuddles. We developed the entire world of Total Meow from scratch, creating a full brand identity and the visual language that would shape every marketing touchpoint.
To introduce the hero and define the tone of the universe, we produced a logo, key art, hero trailer and promo package that brought Captain Cat Cuddles to life with cinematic personality and playful storytelling.The result is a cohesive, expandable launch ecosystem that positions Total Meow, A Captain Cat Cuddles Adventure as a vibrant game world ready for players, partnerships, and whatever future swashbuckling adventures the furry lil’ Captain sails into next.
As lifelong gamers at BIEN, we asked ourselves a simple question, if we made a game, what would it be? Our cat-obsessed team didn't paws for a second. Total Meow, super obvs. Once decided, we dove headfirst into building a full go-to-market campaign for a fictional universe led by the irresistibly charismatic Captain Cat Cuddles. We developed the entire world of Total Meow from scratch, creating a full brand identity and the visual language that would shape every marketing touchpoint.
To introduce the hero and define the tone of the universe, we produced a logo, key art, hero trailer and promo package that brought Captain Cat Cuddles to life with cinematic personality and playful storytelling.The result is a cohesive, expandable launch ecosystem that positions Total Meow, A Captain Cat Cuddles Adventure as a vibrant game world ready for players, partnerships, and whatever future swashbuckling adventures the furry lil’ Captain sails into next.
As lifelong gamers at BIEN, we asked ourselves a simple question, if we made a game, what would it be? Our cat-obsessed team didn't paws for a second. Total Meow, super obvs. Once decided, we dove headfirst into building a full go-to-market campaign for a fictional universe led by the irresistibly charismatic Captain Cat Cuddles. We developed the entire world of Total Meow from scratch, creating a full brand identity and the visual language that would shape every marketing touchpoint.
To introduce the hero and define the tone of the universe, we produced a logo, key art, hero trailer and promo package that brought Captain Cat Cuddles to life with cinematic personality and playful storytelling.The result is a cohesive, expandable launch ecosystem that positions Total Meow, A Captain Cat Cuddles Adventure as a vibrant game world ready for players, partnerships, and whatever future swashbuckling adventures the furry lil’ Captain sails into next.
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BTS Reel
BTS Reel
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Credits
Client
BIEN
Creative Director
Hung Le
Executive Producer
Ricardo Roberts
Producer
Nicole Beyer (AR) and Alisha Kramer (Trailer & Promo Package)
Art Directors
Carlos Alegría
Illustration and Design
Carlos Alegría, Andrea Gendusa, Deanna Riley
2D & 3D Animators & Compositors
Carlos Alegría, Andrea Gendusa, Deanna Reilly
Sound Design
The Chicken
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