Snapchat – DEI Summit
Snap tapped us to create a graphics package for their 2023 DEI Summit that fit within the Snap branding and existing DEI Summit creative. We were tasked with bringing a new dynamism and animation flair to the big stage for this important event that happened at their worldwide HQ in Santa Monica, CA.
We had 2 weeks to create both: the graphics package for the live summit and the graphics package for the online stream of the summit. We had to work in a massive aspect ratio for the in-person event and then resize those same assets all the way down to fit on a phone for the stream.
It was a great test of speed, creativity, and designing a flexible system that was easily updated.
The vibe at the event was special. We felt that the crowd and the speakers were inspired by the full-screen graphics behind them.
Visual concepting, design, and animation
Summit Graphics Package
Client: Snap, Inc
Creative Director: Hung Le
Executive Producer: Ricardo Roberts
Senior Producer: Nicole Beyer
Art Director: Hung Le
Assistant Art Director: Ally Schuman
Motion Design: Katrina SooHoo, Ally Schuman, Ale Imondi, Chris Isaiah