FB – Time to Cricket

Facebook – Time to Cricket

For the first time, India will be the
sole host of the 2023 Men’s Cricket World Cup. DEPT and Meta approached us to create a celebratory animation that captures what cricket means, how it is celebrated by the people of India, and how Facebook helps bring the community together in this celebration.

To start, we had to become fast experts in the game of cricket. We then hired a cultural consultant

from India as well as Indian illustrators and animators to offer their lived experiences and perspectives to make sure we authentically captured the culture and spirit of cricket. They advised us on many aspects in the piece including: the backgrounds and how to accurately represent the environment, how to draw delectable paddu, and the specifics and importance of gully cricket (or street cricket) to the community. We also worked with our composer,

John Poon, to record Indian musicians playing traditional instruments. This allowed us to weave traditional cultural sounds into the modern tracks.

We combined 2D, 3D, and cel animation to bring the story to life. Additionally, we paid special
attention to our character development to ensure authenticity to enable viewers to see themselves reflected within the animation.

Our Role
Script consultation, research and development, visual concepting, illustration, design, 2D, 3D, and cel animation, custom music, and
sound design

Project Timeline
11 weeks

Project Style
Commercial