1) Empathize // Discovery

Even as a motion design studio, we don’t start with design. Instead, considerable time is spent understanding our client’s brand and audience, how the project will be used and what the overarching goals are. We ask strategic questions, listen intently and gather qualitative and quantitive data. The discovery phase uncovers insights that can be used to define a messaging and positioning strategy.

2) Define // Pre-production

The insights and knowledge we gain in phase one are used to define the problem in the clearest way possible. The deliverable for this step is the creative brief. It defines our strategy and how we’ll reach the largest number of people in an authentic and fresh way.

3) Ideate // Inclusive Design + Creative Development

Every decision we make in this phase ensures our creative approach reflects a very broad range of humanity and uses inclusive design best practices. Our diverse team of motion graphics designers and creatives will brainstorm concepts, write scripts, create styleframes and storyboards, cast voice talent, and explore music.

4) Implement // Production

Once the storyboards are approved, we move into execution. This means animation, voice-over recording, sound design, VFX, editorial, and custom music scoring. As part of our three-step review process, we’ll present a first draft, fine draft, and final deliverable.

5) Feedback // Results-based Improvements

The final phase involves looking at the results. Did the project meet the goals defined in the creative brief? Did the audience watch, share and engage with the content? As a motion design company, did we acheive what the client wanted? To ensure we’re hitting the mark consistently, we conduct client surveys and implement feedback into future projects. Continuous improvement is our obsession.

Discovery + Research
Brand Strategy
Positioning
Content Strategy
Media Strategy

Concept Development
Scriptwriting
Inclusive Design
Storyboarding
Brand Development

Motion Design / Motion Graphics
2D, 3D and Cel Animation
Live Action Production
Character Animation
Sound Design + Custom Music

BIEN is a motion design studio based in Los Angeles with a global focus. We work with clients in New York, LA, San Fransisco, Chicago, Austin, Minneapolis, Raleigh, DC, Rome, Dublin, London, and Geneva. Even before the pandemic, we’ve used technology (screen-sharing, Zoom, Google Docs, Slack, Wipster) to collaborate, communicate and get the job done. Working with us is pretty much the same as working with a local vendor. Don’t sweat the time zone difference—our producers on both coasts work with our global team to accommodate and make the work happen, no matter what.

Our work has been featured in Motionographer, Little Black Book Online, and The Drum.

BIEN is a minority-owned and NMSDC certified creative agency. We believe good design has the power to bring people together. We also set out to do good in the world every day. So, we chose to call our company something universal — BIEN.